Home/Frequently asked questions

What owners really ask

Questions that come up in our first conversations, with straightforward answers. If yours is not here, please ask.

About the process

How long does it take to sell a business?

Typically 9–18 months from preparation to completion. Preparation alone may take several months, bringing the business to market and finding buyers takes a few more, and due diligence and contracting add another two or three. Some stages can overlap: the buyer search may begin while the final preparation tasks are still underway. This rarely shortens the overall timeline substantially, because the pace of due diligence and contracting also depends on the buyer. Those promising a much faster sale are usually leaving out the preparation.

What happens in the first conversation?

We get to know your situation and goals, and you get to know us. We do not ask for your company's name or financial information. The conversation is free and carries no obligation. If you decide to take more time to think, that is fine: we move forward only when you want to.

What if I change my mind along the way?

If you do not want to continue, we agree how to close the process. We remove the anonymous profile from our own website and stop approaching new buyers. Information already shared cannot, however, be made unknown again. We settle the steps already taken and the terms of closure in line with the agreements in place.

Do I need a lawyer and accountant, or do you handle that?

Our team includes a lawyer, accountant and tax adviser, each with their own practice. If you already have trusted professionals, we work with them too. What matters is that someone beside you at the negotiating table understands both the contract and the numbers.

About confidentiality

Can anyone find out that my business is for sale?

An anonymous profile of your business may appear on the website, but we do not publish its name or direct identifying information. We agree the profile's content with you and assess how revealing the details could be in combination. We share detailed and identifying information only with pre-screened interested buyers, after confidentiality arrangements and with your approval.

What does a non-disclosure agreement actually protect?

A non-disclosure agreement requires the other party not to use or pass on the information received. It cannot undo the fact that someone has already learned something, and a breach is often difficult to prove. The real protection therefore comes from speaking with a small number of pre-screened parties.

When should I tell my employees?

Typically, key employees are informed after a letter of intent, when the transaction has become concrete. The whole team is informed around completion, with an announcement planned in advance. We explain the details in a separate article .

Will you negotiate with my competitors too?

Only if you expressly authorise it. In many transactions, an industry buyer is willing to pay the most, but that is your decision. We draw up the list of excluded buyers in the first conversation.

About price and fees

What is my business worth?

We do not offer a figure with false precision. We provide a value range based on normalised earnings, supported by a clear method and reasoning. It is a professional estimate, not a promise: the final price may differ, because it is determined by the particular buyer and the negotiation, rather than by one expert. We assess offers together, but you decide whether to accept them. We explain the reasoning in this article .

What does your service cost?

Our sale mandate is primarily based on a success fee: we earn when you successfully sell. Preparation and valuation carry separate fees because they create value in their own right, even if you ultimately do not sell. We agree the exact terms in writing during the second conversation.

Is my business too small for you?

We work with businesses with an estimated value between HUF 200 million and HUF 1 billion. Larger M&A firms typically do not serve this segment. If you are unsure, ask us: if we are not the right fit, we will say so and suggest an alternative.

What if my business is making a loss?

A temporary loss does not in itself rule out a sale. A viable business can still have value through its customer base, licences, specialist team or market position. We do not, however, handle sales of businesses in persistent distress or about to close.

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